Centered around the launch of the KD XI, we made dreams come to reality as boys and girls AAU teams from Los Angeles and the Bay Area were given the opportunity to experience the life of a NBA superstar.
The journey started with early morning on and off-court workouts inspired by Kevin Durant. The high school athletes then took part in a photoshoot for Slam Magazine and concluded the journey with a trip to Las Vegas on a private flight with KD.
The journey started with early morning on and off-court workouts inspired by Kevin Durant. The high school athletes then took part in a photoshoot for Slam Magazine and concluded the journey with a trip to Las Vegas on a private flight with KD.
Audience
Northern and Southern California High School Basketball Players
Role / Responsiblity
Project Management, Concept Consumer Journey, Creative Direction, Athlete Management, Event Execution
City
Los Angeles, CA
Oakland, CA
Las Vegas, NV
Oakland, CA
Las Vegas, NV
The journey started in Los Angeles and the East Bay where Nike Trainers led on and off-court workouts for the invited high school players.
Players arrived to the airport in their travel gear ready for their journey to Las Vegas.
Welcome to Flight 35
The flight to Las Vegas started at LAX, where Kevin surprised the players as he jumped on the intercom as he entered the plane.
Customize Your KD's
At the Oakland Airport terminal, we set-up a station for players to switch their laces and add custom dubres to their KD XI's.
Travel Essentials
Each player received their own Flight 35 neck pillow and Power Beats 3 Wireless headphones.
Slam Magazine
Each player was given a copy of Slam Magazine featuring themselves on the cover.