In 1985 the combination of Michael Jordan, Nike, and Chicago created a franchise that would permanently change the game. Thirty years later, Jordan Brand set out with a vow to renew their commitment to the city. I started with a simple and powerful insight... "From Chicago, For Chicago".
To celebrate this moment, the team created un-missable activations in the city that reverberated around the sneaker and sports world. In partnership with Foot Action, Jordan Brand launched its own retail space in the heart of the city. In addition, Station 23, a premier training facility, provided the best in class equipment, trainers, and safe haven for Chicago athletes.
To celebrate this moment, the team created un-missable activations in the city that reverberated around the sneaker and sports world. In partnership with Foot Action, Jordan Brand launched its own retail space in the heart of the city. In addition, Station 23, a premier training facility, provided the best in class equipment, trainers, and safe haven for Chicago athletes.
Audience
Chicago Youth and Community Leaders, Local Media
Role and Responsiblity
Concept and Strategy, Outreach, Project Management
City
Chicago, IL
32 S State
In partnership with Foot Action, Jordan Brand opened it's very own retail door known as 32 S State St.
32 S State
The retail door features the latest Jordan Brand footwear and apparel.
Station 23
Above the retail space was Station 23 - a training facility, lounge, and brand space for local Chicago kids and athletes.
