For over 20 years, Nike has brought the top 24 Elite Youth Basketball teams to North August, South Carolina for Peach Jam,
the premier AAU basketball tournament. Nike transformed two racquetball courts into a pop-up retail featuring the KD X and interactive players lounge.
the premier AAU basketball tournament. Nike transformed two racquetball courts into a pop-up retail featuring the KD X and interactive players lounge.
Audience
EYBL Players and Fans
Role / Responsiblity
Project Management, Creative Strategy, Athlete Marketing, Art Direction, Event Execution
City
North Augusta, SC