Nike Basketball was set out to inspire athletes to "Dream Crazier". In partnership with the Los Angeles Lakers, we helped
high school athletes from Los Angeles reach their crazy dream of stepping in the shoes of a professional basketball player on the
Los Angeles Lakers.
high school athletes from Los Angeles reach their crazy dream of stepping in the shoes of a professional basketball player on the
Los Angeles Lakers.
Audience
Young Athletes and Girls High School Basketball Players
Role and Responsiblity
Project Oversight, Consumer Journey, Creative Direction, Laker Communication, Event Execution
City
Los Angeles, CA
As players arrived, they signed their 1-day contracts as part of the Los Angeles Lakers organization.
Locker Room
Once the girls signed their contracts, they were led to the locker room.
Weight Room
Players were given a tour of the training facility including the weight room and training room.
Film Room
Players were granted special access to the teams film room and players lounge.
Film Session
Lakers film staff breakdown game footage just as they do with the pros.
Former Sparks guard, Essence Carson and Lakers Assistant Coach Mark Madsen lead the girls in a variety of drills.